Primate Studio improves user experience over a wide spectrum of environments - both physical and digital.
We are good-natured creatives and strategists who are interested in our clients' success.
Our research-based approach is strategic and methodical.
Design solutions are innovative, effective, and utilitarian.
Production is precise and accurate.
Primate Studio was founded in Brooklyn, New York in June of 2013.
We are the studio of 2017 Sports Emmy award winning designer Paul Benson and talented collaborators.
Our Commitments
Primate Studio is committed to the long term financial success of our clients by enhancing value for their customers.
Primate Studio is committed to improving human experience and enhancing the social impact of our projects.
Primate studio is interested in the long term viability of earth and promises to work towards a more sustainable future via our projects.
Primate Studio is committed to the well-being and long term success of our employees, collaborators, community, and larger world.
Project Types
Design Thinking
Design Research
Design Strategy
User Research
Competitive Research
User Testing
Prototyping
Sustainable Business Modeling
Social Good
Social Entrepreneurship
Innovation Design
Systems Design
Physical Scenic Design
Broadcast News Set Design
Broadcast Sports Set Design
Talk Show Set Design
Political Debate Set Design
Podcast Studios
Virtual Environments
At-Home Video Set-ups
Virtual Set Design
VR / AR
Spatial Design
Environmental Strategy
Interactive Spaces
Interior Design
Office Design
Retail Design
Restaurant & Beverage
Hospitality Design
Environmental Graphics
3D Renderings
Public Space Design
Outdoor Placemaking
Temporary Environments
Event Stage Design
Event Design
Retail
Festivals
Entertainment Design
Music Experiences
Experiential Design
Communication Design
Branding & Identities
Marketing
Graphic Design
Web Design
UI / UX
Signage & Wayfinding
Illustrations
Motion Graphics
Animation
Video Production
Social Media
Clients Types
Individuals
Designers
Architects
Corporations
Design Firms
Agencies
Production Firms
Non-Profits
Government
Markets Served
Advertising
B2B
Corporate
Education
Entertainment
Food & Beverage
Government
Hospitality
Media
Non-profit
Pop-up
Retail
Scenic
Technology
Awards
Fast Company Best Design North America 2020 honorably mentioned, NBC News Washington, Meet the Press
Nomination 2019 Emmy NBC Sports "The XXXII Olympic Winter Games" PyeongChang Agency: HD Studio
Award: 2017 Emmy Studio Design NBC Sports "The XXXI Olympic Summer Games" Rio Agency: HD Studio
Talks, Exhibitions, & Publications
2022 The New School, Parsons School of Design, School of Design Strategies Graduation Ceremonies
2021 Prototype Smackdown, The New School - Parson
2021 Visiting Alum Night, The Ohio State University
2020 The Ultimate Guide to Creative Freelancing Self Published
2018 Interior Archetypes of New York City Self Published
2018 Department of Design 50th Anniversary Exhibition, Distinguished Alumni, The Ohio State University
2018 “CityViews: Dear NYC, Here are 10 Ideas for a Fairer, Healthier Future” City Limits News
2018 “Paul Benson's Emmy-Winning Studio
Sets Are Our Dream Offices “ Working Not Working Magazine2017 “#BensonTruths” Talk, Ohio State University
2013 Distinguished Alumni Talk, Ohio State University
Brief Project History
2024
Biden Harris Campaign White House Studio, Primate Studio
Harris Walz Campaign Headquarters Studio, Primate Studio
Amazon Prime Black Friday Football, HD Studio
Local News Virtual Election Studio, Provost Studio
ESPN Concept Studio, Provost Studio
University of South California Studio, Provost Studio
MSNBC Town Hall on Democracy Fanfest, HD Studio
MSNBC Town Hall on Social Media, HD Studio
NBC Sports Paris Olympics, HD Studio
MSNBC Town Hall on Race, HD STudio
MSNBC New Hampshire Primary Coverage, HD Studio
2023
Amazon Prime Black Friday NFL game, HD Studio
Yahoo Finance, Provost Studio
Local News Concept Design, Provost Studio
NBC Meet the Press Desk Update, HD Studio
BlackRock Podcast Studios NY, SFO, ATL, LON, Provost Studio
Media High School Interiors, Provost Studio
NBC Sports Studio 3, HD Studio
MSNBC National Day of Healing Town Hall, HD Studio
MSNBC Jen Psaki, HD Studio
MSNBC Morning Joe, HD Studio
2022
Comcast Corporate Studio Update, HD Studio
Intel Corporate Studio Proposal, HD Studio
MSNBC Studio 4E Update, HD Studio
NBC U: Mobile Campus Activation, HD Studio
Walmart LA Studios, Provost Studio
MSNBC Morning Joe, HD Studio
MSNBC Alex Wagner Desk, HD Studio
Barstool Sports, HD Studio
MSNBC Katie Phang Desk, HD Studio
NBC Beijing Olympics, HD Studio
2021
Broadcast Sales Experience Center Proposal, Provost Studio
NBC Tokyo Olympics, HD Studio
NBC Jose Balart Diaz Desk, HD Studio
Virtual News Environment, HD Studio
NBC News Studio N1 Meet The Press, HD Studio
2020
Brooklyn Creative Club, Primate Studio
MSNBC News Studio N55, HD Studio
NBC News New Hampshire Studio, HD Studio
2019
MSNBC Morning Joe Studio, HD Studio
Telemundo Women's World Cup Paris, HD Studio
Telemundo Copa America Rio, HD Studio
UN Youth Forum Concept, Richard Attias Associates, Part of WPP
NBC Kentucky Derby Studio, HD Studio
WNET Set Design, HD Studio
2018
#PSDearNYC, Primate Studio
NBC's PyeongChang Winter Olympics Studios, HD Studio
Fox Sports Studio A Desk2018 NBC Chicago Studio, HD Studio
NBC Kentucky Derby Studio, HD Studio
Interior Archetypes of New York City, Primate Studio
Bloomberg Global Business Forum Renderings, Richard Attias Associates, Part of WPP
UN Youth Forum Concept, Richard Attias Associates, Part of WPP
Storefronts of New York, Primate Studio
2017
Comcast Corporate Studio, HD Studio
MLBN Studio 3 Graphic Update, HD Studio
MLBN Studio 21 Graphic Update, HD Studio
Light Forum Concept, Richard Attias Associates, Part of WPP
International Sporting Event Concept, Richard Attias Associates, Part of WPP
Corporate Interior Renderings, SOM
Bloomberg Global Business Forum Renderings, Richard Attias Associates, Part of WPP
UN Youth Forum Renderings, Richard Attias Associates, Part of WPP
Brooklyn Planters Fundraiser for LGBTQ Homeless Youth, Primate Studio
2016
NBC Sports Rio Olympic Broadcast Studio, HD Studio
Thursday Night Football, HD Studio
U.S. Africa Business Forum for Bloomberg Philanthropies, Richard Attias Associates, Part of WPP
Broadcast News Set Design, HD Studio
Broadcast News Set Design, HD Studio
2015
Pop-up space for Nike Chicago's Gear-up Day, Set Creative
D.M.D.I.I. Interactive Lobby Experience Design, Provost Studio
Broadcast Sports Set Design Concept, Clickspring Design
360 Philadelphia Renderings, Provost Studio
2014
Environmental Food Strategy, ICRAVE NY
Chicago Tribune Hoy Set Design, Provost Studio
2014 Milkbone Trade Exhibition Design, Provost Studio
Pelopidas Broadcast Set Design for Peter Hyde, Provost Studio
Museum of Performance + Design San Francisco Print Design, Provost Studio
Research Triangle Park Environmental Design, Provost Studio
The Weather Channel Broadcast Set Design, Clickspring Design
Nike Storefront Visualization for Sub Rosa, Square Design, Inc.
HLN Broadcast Set Design, Clickspring Design
NBC Midterm Election Night Set, Clickspring Design
2013
Google Fiber Environmental Design with Provost Studio, TBA Global
New York Times Schools for Tomorrow Event Design, Provost Studio
New York TImes Dealbook Conference Event Design, Provost Studio
Chicago Bears Network Set Design, Provost Studio
Starwood Report design, Two Twelve
College Problems Identity, Web, & Package Design, Primate Studio