Designing Immersive Environments for Meaningful Experiences

Primate Studio's design for NBC Sports' coverage of the Tokyo Olympics in Studio B features lightboxes and a lattice of wood work and lanterns.

You’ve seen our work.

We design Emmy award winning broadcast studios, virtual environments, brand identities, events, & experiential environments.

See Our Projects

Scenic

Media environments for the video era — from broadcast studios and virtual sets to podcast spaces and social-first shooting plans for corporate content designed to connect with audiences on all screens.

See ABC National Forum

Events

Strategic event design for conferences, forums, summits, and live moments designed for impact in the room, on camera, and across digital channels.

See U.S. Africa Business Forum

Experiential

Brand environments, visitor experiences, exhibits, and pop-ups that translate complex ideas into memorable engagements.

See D.M.D.I.I. Visitor Experience

Identity

Brand identities, campaign systems, signage, and environmental graphics that help organizations communicate clearly across space, print, and screen.

See Northside Williamsburg Brand Identity

Civic

Community-centered public space and cultural design for more connected and climate resilient neighborhoods.

See #PSDearNYC

Virtual

Virtual and extended reality (XR) environments designed with deep scenic and production expertise, connecting physical, camera, and virtual for immersive storytelling that works.

Coming Soon BBC Quay

Mock-up of the Northside Williamsburg Business Improvement District branding on a street sign hanging on a brick building reminiscent of a Brooklyn building.

We’re at the center of the cultural zeitgeist.

From local business improvement districts to historic sporting and political moments, we help make it happen from concept to build.

Check Out Our Credentials
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Clients
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The Primate Studio strategy and design team brainstorming for a project in a conference room with sticky notes on the wall.

Let’s work together.

Our rigorous, research-driven approach puts your needs first and achieves your goals in budget and on time.

Contact Us

  • “It’s just better, so much better. We went from 1826 to 2026. I don’t know what to say. Everyone just listened to what we said.”

  • "Over the moon happy with new capabilities of set. Looks beautiful."

  • "Lots of great comments on the set. All went well and everyone here is really happy with it. Amazing effort seeing as we only really started the idea 7 weeks ago. "

  • "The coolest design I've ever seen."

    -Vince McMahon